Zyn Is the New Vaping

Not so long ago, Juul was seen as the new Marlboro. Smoking wasn’t that cool anymore—rates had plummeted among U.S. adults and teens—but then came Juul, a sleek, addictive product with flashy advertising tactics that took off like wildfire. It soon became clear that e-cigarettes were hooking teens who otherwise wouldn’t have gone near nicotine. [time-brightcove not-tgx=”true”] Now, Juul is out and Zyn is in. It’s even more discreet than Juul, with no plumes of vapor. A user simply tucks a small pouch of nicotine, additives, and flavorings under their lip for up to an hour. Over that time, it releases a steady hit of nicotine—more than that in a cigarette, but delivered much more slowly. Like Juul, it contains no tobacco. You’re not alone if you’re just hearing of Zyn, but it’s been for sale in the U.S. since 2014. Like other products that launched around that time, including Juul, it entered the market when the U.S. Food and Drug Administration (FDA) had few regulations for new tobacco and nicotine products. The agency retroactively required these brands to prove they benefit public health enough to stay on the market, and Zyn’s manufacturer has filed those applications, but the FDA hasn’t reached decisions yet. A lack of regulatory oversight hasn’t stopped Zyn from becoming the latest product to lure people to a new and—at least seemingly—less-dangerous way to consume ni...
Source: TIME: Health - Category: Consumer Health News Authors: Tags: Uncategorized healthscienceclimate Source Type: news