Women and War

By Jan LundiusSTOCKHOLM, Sweden, Oct 31 2023 (IPS) In 1968, the tobacco company Philip Morris introduced a new cigarette brand called Virginia Slims. Under the slogan “You’ve come a long way, baby” it was exclusively marketed to women. The advertising campaign exploited the civil rights movements of the 1960s, indicating that those cigarettes were enjoyed by strong, independent, and liberated women. A blatant lie – why would “independent” women choose to poison themselves with a commodity which each year causes more than 480,000 deaths in the US alone – nearly one in five deaths? Another question arising from this deceitful ad is: “How far have women come on their way to independence and liberation?” What is the global status of women today? Progress has been made, but this cannot fool us to believe that there is no difference to the plight of men and women. War is raging in Ukraine and Palestine, with all that this encompasses of human suffering and fake news. Israel and Hamas, Russia and Ukraine, are accusing each other of atrocities and for sure – abominable acts are committed by every warring faction. This is what happens in war – people are traumatized, mutilated, tortured, and killed. Nevertheless, the image of war we obtain from our daily news does in a way remind of tobacco ads. The crowning absurdity of war and cigarettes is ignored – they actually cause death and immense suffering. Crimes against humanity are presented as depending on which ...
Source: IPS Inter Press Service - Health - Category: International Medicine & Public Health Authors: Tags: Armed Conflicts Crime & Justice Gender Gender Violence Global Headlines Health Human Rights Peace TerraViva United Nations IPS UN Bureau Source Type: news