What Can Pharma Expect in 2019?

For those of us that use the Gregorian calendar, this time of year is one for reflection. We look back at the year just gone and forward to the year to come and, armed with a list of best-self resolutions, we step into January full of hope and intention.Like most years, 2018 was a busy one for the pharmaceutical industry – best characterized perhaps not as a year of radical change but as 12 months of under-the-surface action. (But if you disagree,please do let me know).To this editorial team it appears that companies are starting to get to grips with some of the big trends that have swept the industry over the past few years. They have been busy seeking patient input ever more widely, plumbing the depths of real-world evidence, and grappling with the digital technology that is transforming all our lives, to name but three.What will 2019 hold for our industry? It is a question we felt best answered by the people on the ground, the ones doing the actual work that powers the engine of pharma. So, we reached out to those who have contributed to eyeforpharma articles and white papers this year and asked them to name one, and just one, issue or trend they felt would have the greatest impact on the industry this year.As each email dropped into the editorial Inbox, we couldn ’t help but sneak a peek at the variety of opinions on offer, and their responses, as expected, are wide-ranging and fascinating.Collating the feedback, it became clear that the bright minds of pharma will be...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news