Can body wash fragrance be touch activated? Episode 76

 On this week’s show Perry and I explain how the new Caress Body Wash fragrance is “touch activated.” We also cover a handful of beauty science news stories.  Claim to fame: Can body wash fragrance be “touch activated?” This is the segment where we review popular beauty product claims and tell you what the claims really mean, how the company might support them, and if the claim is compelling enough to entice you to buy the product. Today we’re talking about the new Caress Fine Fragrance Body wash. What is the claim and what does it mean? Here are the claims featured on the package : Up to 12 HR Fragrance Release The World’s First Body Wash with Fragrance Release Pearls™ A touch-activated technology that releases a burst of perfume every time you touch your skin, all day long. And there are some additional claims in their promotional materials which are interesting: Fragrance Composed by the World’s Best Perfume Experts Why shouldn’t your body wash have the same touch-activation as your mobile device? …now it does. And my favorite…”It took 25 scientists across 4 continents to perfect the design of this collection.” I think they did a great job making this product sound breakthrough, so kudos to them. But when it comes down to hard-core technical claims there are just a couple things to focus on: The fragrance release lasts for 12 hours. The fragrance release is touch activated. Those are both pretty impressive claims so ...
Source: thebeautybrains.com - Category: Consumer Health News Authors: Source Type: blogs