Nonprofit Teams With Firefighter Union for Asbestos Ban Campaign

The Asbestos Disease Awareness Organization is teaming with the International Association of Fire Fighters on a new anti-asbestos campaign. In a continued push toward a national ban of the toxic mineral, the organizations have created a 120 foot high and 84 foot wide billboard in New York City’s Times Square. A firefighter in full gear is the focal point of the advertisement. Written on the picture are the words: “Firefighters Face Risk.” Under that in large red letters it reads: “Ban Asbestos Now.”  The message is expected to make 1.5 million impressions a day and will be seen 4 times every hour for 14 days in a row. That equals more than 300 appearances of the ad in 2 weeks.  “This campaign is a bold step towards ending the asbestos crisis,” Linda Reinstein, President of ADAO, told The Mesothelioma Center at Asbestos.com. “It’s more than raising awareness; it’s about igniting a movement for change.”  Calling for an Asbestos Ban This visual is a giant-sized way to remind everyone that despite the proven dangers of asbestos, the carcinogenic mineral remains legal across the country. The ADAO encourages everyone to take a picture in front of the billboard and tag them on social media.  “In the heart of New York, we’re calling on Congress and every American to join us in this fight to ban asbestos and protect future generations,” Reinstein explained. “Together, we can turn awareness into action ...
Source: Asbestos and Mesothelioma News - Category: Environmental Health Authors: Tags: Asbestos (general) Asbestos Exposure Awareness/Advocacy Mesothelioma Support/Support Groups/Organizations Source Type: news