Healthcare Fragmentation Isn ’ t So Bad, If It Comes with Better Outcomes

The following is a guest article by Nate Maslak, Founder & CEO at Ribbon Health. Personalization is embedded into many aspects of our lives, from individualized show recommendations on our Netflix accounts to AI-driven product recommendations based on our shopping habits. And consumers have come to expect and demand this personalization. Recent McKinsey research shows that 71% of consumers expect companies to deliver personalized interactions.  This expectation is expanding into healthcare. Personalized healthcare meets people where they are as an individual with unique behaviors, medical histories and life circumstances. Patients who receive a personalized experience may have multiple specialists treating each of their needs individually, such as an endocrinologist for hormone therapy or a sports medicine doctor for a knee injury. The ability to seek treatment from a doctor specializing in your specific medical need is beneficial and improves health outcomes. Yet, an intrinsic outcome of this personalization is data fragmentation — data points from different doctors, platforms and tools stored in multiple systems, completely disconnected from each other. In this world of data fragmentation, healthcare organizations must prioritize creating ecosystems where data can be centralized and untangled to empower patients to make personalized and informed care decisions. Personalized Healthcare in Action  Personalized healthcare considers two stakeholders: the patient and the...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: AI/Machine Learning Analytics/Big Data C-Suite Leadership Communication and Patient Experience Health IT Company Healthcare IT Hospital - Health System Artificial Intelligence Data Fragmentation Data Silos Fragmented Care Healthcare Source Type: blogs