Facebook Makes Its Healthcare Debut

Cristin Moran, CEO of Growth Science, said it best last week at MD&M Minneapolis when she said almost every industry is interested in healthcare. We've already seen Apple, Amazon, Microsoft, and Google make power moves in healthcare, so it should come as no surprise that Facebook has now made its healthcare debut. The social media giant announced this week that it is developing products and partnerships aimed at connecting people with healthcare resources, starting with a new Preventive Health tool for U.S. consumers. Facebook said it is working with U.S. health organizations to offer the new tool, which is designed to connect U.S. consumers to health resources and provide checkup reminders. The company said its initial focus is on heart disease and cancer, as well as the flu. The resources available in the tool are provided by the American Cancer Society, the American College of Cardiology (ACC), the American Heart Association (AHA), and the Centers for Disease Control and Prevention (CDC). “Heart disease is the number one killer of men and women around the world and in many cases, it is 100% preventable," said Richard Kovacs, MD, president of the ACC. "By incorporating prevention reminders into platforms people are accessing every day, we’re giving people the tools they need to be proactive about their heart health.” Here's How Facebook's Prevent...
Source: MDDI - Category: Medical Devices Authors: Tags: Digital Health Source Type: news