'By failing to prepare you are preparing to fail': lessons from the 2009 H1N1 'swine flu' pandemic

Conclusions: Policy makers should prioritize investment in the skills and expertise required to achieve desired behaviour changes. Audience research should be conducted throughout the planning cycle to inform national communications strategies. This should include insights to inform the segmentation of public audiences, targeting of messages and consideration of content and emotional tone most likely to achieve desired behavioural outcomes.

Source: The European Journal of Public Health - January 23, 2015 Category: Journals (General) Authors: Crosier, A., McVey, D., French, J. Tags: Infectious diseases Source Type: research