The steady and successful climb of BaroNova

Hugh Narciso, CEO of BAROnova Welcome to the Medsider interview, a special new feature at MassDevice, which will appear regularly. All interviews are conducted by Scott Nelson, Founder, Medsider. We hope you enjoy them. Henry Ford is famous for stating, “If I had asked people what they wanted, I would have built a faster horse.” Although it’s arguable whether he ever uttered those words, the statement is still very powerful. And it’s one that Hugh Narciso has taken to heart. In fact, in the early days of BAROnova, when Hugh and his team were getting feedback from KOL’s, they utilized this framework to help propel their device forward. In the following interview with Hugh Narciso, Founder and CEO of BAROnova, learn more about the strategies and tactics his team employed throughout BAROnova’s steady and successful climb over the past 10 years. The following conversation is based on an audio interview with Scott Nelson and Hugh Narciso. Scott is the Founder of Medsider and leads partnerships at Touch Surgery.   Scott Nelson:           You founded founded BAROnova back in 2006. It’s now early 2016, a full 10 years later. That’s a long time from anyone’s perspective. How are you feeling about your position now? Especially against entrenched incumbents like Allergan with the LAP-BAND procedure as well as other startups that are in the same space like GI Dynamics and EnteroMedics. Hugh Narciso:          Well, we’re pretty happy abo...
Source: Mass Device - Category: Medical Equipment Authors: Tags: Business/Financial News BaroNova Source Type: news