Which ad do you like better?
Linzess is a new prescription drug for irritable bowel syndrome and constipation. It fails to work in the majority of cases, as demonstrated in the two clinical trials examining its use against placebo. Side effects include diarrhea and it costs $260 per month. The ad for Linzess is featured below.
Wheat Belly Facebook page follower, Melanie, envisioned a similar ad for Wheat Belly.
So which ad do you like better?
Drug ad version:
Wheat Belly version:
The post Which ad do you like better? appeared first on Dr. William Davis. (Source: Wheat Belly Blog)
Source: Wheat Belly Blog - September 7, 2014 Category: Cardiology Authors: Dr. Davis Tags: Wheat Belly Lifestyle constipation gastrointestinal gluten grains irritable bowel syndrome Source Type: blogs
How listing side effects on TV ads can sell more drugs
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder pill, the narrator tucks his voice down an octave and intones that the medication “could cause rashes, constipation, heartburn, bladder dysfunction and cardiogenic syncope.” How could anyone listening to this ad want to take this product?
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Source: Kevin, M.D. - Medical Weblog - August 25, 2014 Category: Journals (General) Authors: Peter Ubel, MD Tags: Meds Medications Source Type: blogs
Cases: Second-Line Anti-emetic Therapies for Refractory Chemotherapy-Induced Nausea and Vomiting (CINV)
Discussion:Nausea and vomiting (NV) are commonly reported side effects with chemotherapy.1 The primary pathway for NV involves the chemotherapy drugs directly stimulating the chemoreceptor trigger zone (CTZ), in the area postrema at the base of the fourth ventricle. Activated receptors in the CTZ transmit signals to the vomiting center in the brainstem to produce NV. Receptors in the CTZ include serotonergic receptor 5-hydroxytryptamine type 3 (5-HT3), dopaminergic (D2) and neurokinin type 1 (NK-1) receptors. In addition, chemotherapy can damage GI mucosa causing local release of 5-HT3 neurotransmitters by gut enteroch...
Source: Pallimed: A Hospice and Palliative Medicine Blog - August 25, 2014 Category: Palliative Carer Workers Authors: Christian Sinclair Source Type: blogs
Gastroparesis Awareness Month: A Day In The Life
This is my second post for Gastroparesis Awareness Month. Read my first post, Tube Love, here. My first post was a love poem to my feeding tube. :-) My second one is a little more serious and a lot longer. I apologize for the length. I have trouble reading lengthy posts myself. But sometimes I’m incapable of summarizing myself, so I have to write posts that are too long for even me to read. I hope you’ll at least be able to skim through the important parts. I’ve tried to break up the text with lots of photos, to see if that helps any.
A DAY IN THE LIFE
My day starts when my morning careg...
Source: Ballastexistenz - August 23, 2014 Category: Autism Authors: Mel Baggs Tags: Adrenal insufficiency Aspiration pneumonia Bronchiectasis Education Feeding tube Food Gastroparesis Life Skills Medical Medical stuff Personal history Treatment adult tubie adult tubies awareness awareness months bipap ce Source Type: blogs
