Shimmer launches version 2.0 of its NeuroLynQ ™ neuromarketing platform

(Rana Healthcare Solutions LLC) Shimmer's NeuroLynQ biometrics neuromarketing platform uses scientifically-validated galvanic skin responses (GSR) to monitor an audience's nonconscious emotional response to stimuli, such as a live performance or new advertising material. A Harvard Business Review study also shows how Shimmer's biometric data can help predict viral marketing campaigns. NeuroLynQ v2.0 features an entirely new analytics module, which reduces the time required for neuromarketing data analysis from days and weeks to minutes and hours.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news