Anheuser-Busch InBev Proves that Its Smart Drinking Goals Program is a Complete Hoax: Ohio State and USC Have Fallen Prey

Two years ago, Iexplained why I think Anheuser-Busch InBev ' s Smart Drinking Goals program is a complete farce. Last year, Icriticized the NIAAA for endorsing the alcohol industry ' s Smart Drinking Goals program. Today, I will show how Anheuser-Busch itself has proven that its Smart Drinking Goals program is a huge hoax, designed solely as a public relations ploy and devoid of any sincere intent to reduce alcohol consumption.For brief background, senior employees of the National Institute on Alcohol Abuse and Alcoholism (NIAAA) appeared in an Anheuser-Busch InBev promotional video that was designed primarily to serve the company ' s public relations interests. The video was brought to light in anarticle by Miriam Shuchman atWired. In thevideo, Anheuser-Busch InBev boasts to the public about its " Smart Drinking Goals " program, which is purportedly designed to reduce " hazardous " drinking. Several Anheuser-Busch executives-- including its CEO, Chief " Health " Officer, and Chief Legal and Financial Officer--appear in the video, boasting about how wonderful this program is and implying how great a company Anheuser-Busch is for funding this program and how much it cares about the public ' s health.But the Anheuser-Busch executives aren ' t the only ones who appear in this promotional, public relations video. Shockingly, this Anheuser-Busch PR effort (i.e., public relations effort) is also endorsed and promoted by senior officials of the Executive Branch of the United States...
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