Using Social Media Data to Understand the Impact of Promotional Information on Laypeople ’s Discussions: A Case Study of Lynch Syndrome

Conclusions: There is evidence that participative social media platforms, namely Twitter, offer unique opportunities to inform cancer communication surveillance and to explore the mechanisms by which these new communication media affect individual health behavior and population health.

Source: Journal of Medical Internet Research - December 13, 2017 Category: General Medicine Authors: Jiang Bian Yunpeng Zhao Ramzi G Salloum Yi Guo Mo Wang Mattia Prosperi Hansi Zhang Xinsong Du Laura J Ramirez-Diaz Zhe He Yuan Sun Source Type: research