Vaping Opponent Attacks E-Cigarette Companies for Urging Smokers to Quit; Hides Conflict of Interest

A paper published online ahead of print in the journal Tobacco Control blasts electronic cigarette companies and a consumer vaping advocacy organization for creating "knock-off" advertisements that urge smokers to quit by switching to vaping instead. The senior author of the paper - Dr. Robert Jackler - is a professor in the Department of Otolaryngology at the Stanford University School of Medicine.There are two sets of advertisements in question. Both are parodies of anti-smoking ads by government health agencies.The first is a parody of the Australian government's "Stop Smoking Start Repairing" campaign. These are advertisements that highlight the benefits of quitting smoking. In the parody ads, entitled "Stop Smoking Start Vaping," the same benefits of quitting smoking are depicted. The tag line remains the same: "Every cigarette you don't smoke is doing you good." These ads are aimed at educating smokers about the health benefits of switching to electronic cigarettes and they urge smokers to quit smoking by using electronic cigarettes.The second campaign is a parody of the CDC's "Tips from Former Smokers" campaign. The CDC campaign features former smokers giving advice to current smokers to quit smoking. In one ad, the spokesperson is a woman who had tried unsuccessfully to quit smoking using an electronic cigarette and then suffered a pneumothorax ("collapse" of the lung). The ad attributes this unfortunate consequence to the fact that she tried vaping.In the parody ads,...
Source: The Rest of the Story: Tobacco News Analysis and Commentary - Category: Addiction Source Type: blogs