New Technologies that are Changing Healthcare
Affordable care act's have a new model, and it has hospital leaders looking for efficient ways toimprove the quality of care while at the same time reducing the cost. While there are hundreds of technologies that have emerged and are improving the way care is delivered, only a few are really beneficial to both the patient and the caregivers.1. Mobile Stroke UnitsStatistics show that one in three patients that have the 911 called because they have suffered a stroke do not make it to the ER alive. Even more worrying is the fact that when an ambulance is directed to a lesser crowded ER; the patients are more likely to die wit...
Source: ePharma Summit - November 21, 2016 Category: Pharmaceuticals Tags: 3d printing ePharma leadless pacemakers mobile stroke unit MRIs Telemedicine telepresence warm donor organ perfusion systems wireless wearable sensors Source Type: blogs
Jay Baer Announced as Emcee and Keynote for ePharma Summit 2017
Dubbed the "world's most inspirational marketing and customer service keynote speaker", Jay Baer, has officially joined ePharma Summit 2017.Baer will keynote and emcee during the course of our 3-day summit, beginning March 6 until March 8, 2017.What are some important fun facts you should know about Jay? Not only is he a renowned business strategist, but he is also a New York Times bestselling author of five books.He is:An entrepreneurial success story, having started five multi-million dollar businesses from scratchFounder ofConvince& Convert, a strategy consulting firm that helps prominent companies gain and keep mor...
Source: ePharma Summit - November 14, 2016 Category: Pharmaceuticals Tags: Business Strategist Content Marketing digital marketing ePharma ePharma Summit Jay Baer Keynote Speaker Source Type: blogs
The Evolution of the Written Word in the Social Media Information Age
I started writing about the drug industry – specifically the commercial side of the industry – in 2002 with the publication of the first issue ofPharma Marketing News. At the dawn of the social media age in 2005, I started writing Pharma Marketing Blog and in 2008, I started tweeting.By the end of 2016 I will have written over 4 million words, which is equivalent to eighty (80) average length non-fiction books! BTW, I also co-authored a book ("Socialize Your Patient Engagement Strategy").Here is the breakdown of the current stats relating to my Internet publishing activities over the years:Pharma Marketing Ne...
Source: Pharma Marketing Blog - November 14, 2016 Category: Pharmaceuticals Tags: content curation Content Marketing social media Source Type: blogs
FDA Hears Results of Two Different Off-Label Surveys of Consumers at Recent Public Hearing
At the recent Part 15 FDA hearing on off-label promotion (seehere) results from two different consumer/patient surveys were presented. The first was presented by John Mack (i.e., me), Editor ofPharma Marketing News (PMN) and the second was presented by Dr. Doris Peter, Principal Investigator, Best Buy Drugs Project at Consumer Reports (CR).The PMN survey was administered byinVibe Research, which collects responses via automated, voice-response surveys. Fifty-on respondents were reached via a network of patient community partnerships. These included 40 patient advocates, 20 chronic condition patients (diabetes, fibromyalgi...
Source: Pharma Marketing Blog - November 11, 2016 Category: Pharmaceuticals Tags: Consumer Reports FDA off-label promotion Patient Advocacy Source Type: blogs
How is Point-of-Care Ultrasound Changing Healthcare?
Not too long ago, the idea of creating pictures using sounds seemed impossible. Now, ultrasound technology is being called the ‘stethoscope’ of medicine. Recently, there has been an overwhelming amount of interest in point-of-care ultrasound and this new technology has changed the course of diagnostic healthcare.What is Point-of-Care Ultrasound? Point-of-Care ultrasound refers to the use of portable technology for the purpose of diagnosis and therapy at the patient ’s bedside. In the past 25 years, point-of-care ultrasound has proved to be a fast, accurate, noninvasive, inexpensive method of diagnosis. It has b...
Source: ePharma Summit - November 10, 2016 Category: Pharmaceuticals Tags: med tech Medical Devices Pharma Innovation Ultrasound Source Type: blogs
What is " Truthful and Non-misleading? " That is the Question FDA Must Answer to Allow Off-Label Communications by Pharma
Yesterday, I attended and presented atFDA ' s Public Hearing on drug company communications regarding unapproved uses of drugs. My presentation had to do with off-label promotion directed at consumers and patients (find ithere on Slideshare).Just a few takeaways.The phrase " truthful and non-misleading " was mentioned several times during the meeting, including by PhRMA (read "BIO #Pharma Industry Offers Its Own Set of Off-Label Communications Principles" ). But defining what is true and non-misleading is difficult as many presenters noted. Something can be truthful but also misleading as pointed out by Dr. Aaron Kesselhei...
Source: Pharma Marketing Blog - November 10, 2016 Category: Pharmaceuticals Tags: FDA off-label promotion Source Type: blogs
Using Digital to Activate HCPs and Consumers Webinar Recap (Audio)
On October 13th we co-hosted a webinar with Jamie Beckland, VP of Product at Janrain, to discuss how to best use digital platforms to best activate HCP and consumer engagements.Some of the highlights of the webinar included:Acquire and recognize customers across all web and mobile properties while ensuring peace of mind that the right people have access to the right content.Balancing global governance and compliance with regional regulations and autonomy when providing access to goods and services to physicians worldwide.Realize ROI with real time customer journey analytics. Segment, activate, personalize, and engage the u...
Source: ePharma Summit - November 3, 2016 Category: Pharmaceuticals Tags: consumers digital marketing HCPs Health care webinar Source Type: blogs
This Little Piggy... A New Pharma Nursery Rhyme
I attended the 10th Annual Digital Pharma East conference in Philadelphia last week. One of the highlights for me was the"after party" hosted by Intouch Solutions at the Reading Terminal Market.Intouch was celebrating the conclusion of its 2016 #ALLin program, which was yearlong cross-country campaign that involved traveling with a custom Airstream trailer and hosting"health hackathons." You can learn more about that inthis interview of Wendy Blackburn, Executive Vice President at Intouch Solutions, in which she also talks about her views on how digital devices such as wearables will transform the pharm...
Source: Pharma Marketing Blog - November 3, 2016 Category: Pharmaceuticals Tags: Drug prices Source Type: blogs
Transparency in Healthcare: Marketing vs Strategy
Health care providers may need to shift their focus on strategy over marketing, especially where consumers are concerned. As health care cost rise and consumers become more knowledgeable in the market space, health companies, not only need to be more transparent, but need to be more strategic in order to get ahead of the competition.This critical question of organizational goal applies to how providers think about transparency – the growing trend to make their own performance data public. According to a recent article published via HBR.org, finding the answer becomes more and more important as the transparency...
Source: ePharma Summit - November 1, 2016 Category: Pharmaceuticals Tags: health marketing Health Strategy patient marketing Source Type: blogs
The Science Behind X-Ray Imaging
X-rays are a kind ofelectromagnetic radiation. This is typically produced within a vacuum tube where a high voltage excites the electrons released by a hot cathode. This radiation has enough energy to shift electrons from atoms to produce observable ions. When X-rays strike an object, some X-rays will be absorbed and some reflected, depending on the density of the object. Those that are reflected can be captured as an image on a photographic plate or detector.How X-ray Imaging WorksThe concentration of calcium in our bones absorbs more radiation. X-rays can form a good picture of existing skeletal structures. The X-ray abs...
Source: ePharma Summit - October 4, 2016 Category: Pharmaceuticals Tags: biotechnology ePharma fluroscopy innovation medical imaging patient care radiation radiology x-ray Source Type: blogs
The Day Pharma Tchotchkes Died
Back in February, 2009, shortly after the Pharmaceutical Research and Manufacturers of America (PhRMA) imposed a voluntary ban on gifts to physicians (aka"tchotchkes"), I predicted that tchotchkes would become nostalgia items in the future, reminding pharmaceutical sales reps and physicians of the"good old days" (read"Viagra Boxers: An Example of Proto-Nostalgia tchotchke").I was reminded of this prediction by a recent article (here) in MM&M, which claimed:"These relics of the past have a certain value for those on the hunt. One eBay seller hopes to fetch $20 for a blue pill-shaped Vi...
Source: Pharma Marketing Blog - October 4, 2016 Category: Pharmaceuticals Tags: Ban Gifts to Physicians PhRMA Physician Sunshine Act tchotchkes Source Type: blogs
Kybella Double Chin TV Ad: Are the BEFORE & AFTER Photos REALLY Unretouched as Claimed?
Perhpas you've seen the recent TV ad ("Ancestors") for Allergan's Kybella, a new drug approved for the treatment of double chins (read"Pfizer May Own Your Penis, But Allergan, Maker of Botox& Kybella, Owns Your Face"). The ad claims that double chins may be inherited. You can view it on iSpot.tvhere.To prove the efficacy of Kybella, several screens are devoted to showing BEFORE and AFTER photos as in the following example:You clearly can see from these"unretouched photos" of an"Actual KYBELLA patient" that the double chin is gone.But are these photos really"unretouch...
Source: Pharma Marketing Blog - September 30, 2016 Category: Pharmaceuticals Tags: Allergan DTC Advertising Kybella TV Source Type: blogs
Six Pharma Innovations Marketers Should Be Aware Of
It seems that since the start of this Century, technology has advanced faster than the speed of light. In this fast paced world of technology, healthcare innovations seem to be taking the lead. There is no telling where the next ten years will lead to but one thing is for sure, a lot of change is coming. Businesses and governments around the world are working to bring new healthcare innovations into the world in a quick and efficient manner. These disruptive technological innovations will not only decrease healthcare cost but they will also improve the quality of healthcare delivery. These advancements will have a huge imp...
Source: ePharma Summit - September 29, 2016 Category: Pharmaceuticals Tags: 3d printing artificial intelligence Digital Health eHealth ehealth apps ePharma med tech medical marketing mhealth mhealth sensors nanotechnology Pharma Innovation precision medicine virtual reality Source Type: blogs
AZ at it again
AUTH/2793/9/15 - Clinical pharmacist v AstraZenecaCase number:AUTH/2793/9/15Case ref:Clinical pharmacist v AstraZenecaDescription:Identifying patients suitable for Forxiga treatment and failing to provide an accurate response to the PanelNo breach:No breaches Clauses 2 and 7.2Breach:Breaches Clauses 3.2, 7.2 and 9.1. Corrective statement and public reprimand.Appeal:No appealReview:Published in the May 2016 ReviewReceived:10/09/2015Completed:17/03/20162793Case Summary:A clinical pharmacist complained about an AstraZeneca leavepiece about how to create a clinical system search to identify patients suitable for tr...
Source: PharmaGossip - September 27, 2016 Category: Pharmaceuticals Authors: insider Source Type: blogs
Alltrials Latest
Dear AllTrials supportersYou may have heard that Mark Zuckerberg, the founder of Facebook, and his wife Priscilla Chan have pledged $3 billion to medical research.That ’s great news for patients and medical researchers worldwide – but only if this money is wisely spent. Right now, around $85 billion of medical research is wasted every year in the US alone. That’s far more than just a lot of money down the drain, it means wasted opportunities to find new trea tments and cures. But there are simple things funders like Chan and Zuckerberg can do to make sure that their generous donations result in cures, and not in...
Source: PharmaGossip - September 26, 2016 Category: Pharmaceuticals Authors: insider Source Type: blogs
