Everything You Wanted to Know About Vaccine Marketing, PR, Earned Media, Lobbying, and "Anti-Vaxxers"
Anti-HPV vaccines (e.g., Merck's Gardisil) are back in the news these days.Last night, NBC Nightly News reported "Study Shows Alarming Rise in HPV-Related Cancers." The takeaways are (1) HPV infection causes cancers, (2) those cancers can be prevented with new vaccines, but (3) not enough kids are getting vaccinated.A woman with cervical cancer attributed to HPV says at the end of the piece "I don't know how you can not prevent your child from getting cancer if there is a way to do it."This comes on the heels of a new Merck campaign that blames parents for not getting their children vaccinated (...
Source: Pharma Marketing Blog - July 8, 2016 Category: Pharmaceuticals Tags: anti-vaxxers Flu Gardasil GSK HPV Merck Vaccine Whooping cough Source Type: blogs
Everything You Wanted to Know About Vaccine Marketing, PR, Earned Media, Lobbying, and " Anti-Vaxxers "
< div class= " separator " style= " clear: both; text-align: center; " > < a href= " https://2.bp.blogspot.com/-q4RKktTnYng/V3-EPtcLUzI/AAAAAAAAIwg/6bIqPv85HRAxjPdn9p0om1MboeV_AYHtQCLcB/s1600/NBC-HPVstory-Screen.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 203 " src= " https://2.bp.blogspot.com/-q4RKktTnYng/V3-EPtcLUzI/AAAAAAAAIwg/6bIqPv85HRAxjPdn9p0om1MboeV_AYHtQCLcB/s320/NBC-HPVstory-Screen.jpg " width= " 320 " > < /a > < /div > Anti-HPV vaccines (e.g., Merck & #39;s Gardisil) are back in the news these days. < br > < br > Last ...
Source: Pharma Marketing Blog - July 8, 2016 Category: Pharmaceuticals Tags: anti-vaxxers Flu Gardasil GSK HPV Merck Vaccine Whooping cough Source Type: blogs
Valeant Takes Advantage of Orlando Massacre to Promote Hair Removal Device to LGBTQ Community
Solta Medical (owned by Valeant, a company formerly run by a gaggle of gangsters! See here and here) launched a new hair-removal laser in September.It hasn't been selling well.And then came the Orlando massacre of gays and lesbians in a night club and bingo! Valeant marketers decided to co-opt the resulting sympathy for the gay and lesbian community by launching a social media effort dubbed "No More Hair, More Pride" that targets millennials and the "LGBTQ" - lesbian, gay, bisexual, transgender, and ? - community (see here).I don't know about you, but I would love more "long, straight, curly, fuzzy, snaggy, shaggy, ratty, ...
Source: Pharma Marketing Blog - June 28, 2016 Category: Pharmaceuticals Tags: Hair LGBTQ Medical Devices Valeant Source Type: blogs
Medication Adherence Won't Get Better Unless Pharma Marketers Accept Some Blame
Adherence, as defined in the Pharma Marketing Glossary, is "Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence)." In short, "sticking to the proper self-administration of treatment." Lots of patients (perhaps as many as 50% according to the World Health Organization) -- even patients taking life-saving medication -- are not as "adherent" as they should be, which means that the treatment does not work as advertised and drug companies lose money. This has been discussed ad nauseum. There have been many attempts by the drug industry to improve medi...
Source: Pharma Marketing Blog - June 23, 2016 Category: Pharmaceuticals Tags: Adherence Ban Drug Safety DTC Advertising side effects TV Source Type: blogs
Medication Adherence Won't Get Better Unless Pharma Marketers Accept Some Blame
Adherence, as defined in the < a href= " http://www.glossary.pharma-mkting.com/adherence.htm " > Pharma Marketing Glossary < /a > , is & quot;Percent of doses of a drug taken as prescribed for entire period of study (compliance + persistence). & quot; In short, & quot;sticking to the proper self-administration of treatment. & quot; Lots of patients (perhaps as many as 50% according to the World Health Organization) -- even patients taking life-saving medication -- are not as & quot;adherent & quot; as they should be, which means that the treatment does not work as advertised and drug companies lose money. This has been dis...
Source: Pharma Marketing Blog - June 23, 2016 Category: Pharmaceuticals Tags: Adherence Ban Drug Safety DTC Advertising side effects TV Source Type: blogs
Digital, Not DTC Advertising, Is the Real Reason Why Patients are "Wasting the Time" of Healthcare Professionals
Recently, the American Society of Health-System Pharmacists (ASHP) joined the physicians of the American Medical Association (AMA) in a call to ban ALL direct-to-consumer (DTC) ads (see here). ASHP’s new policy states the following: “To advocate that Congress ban direct-to-consumer advertising for prescription drugs and medication-containing devices.”Physicians and pharmacists spend too much time having to explain TV ad drugs that “aren’t appropriate for patients,” said Kasey Thompson, chief operating officer and senior VP of ASHP’s office of policy, planning and communications.The AMA agrees. It said that ...
Source: Pharma Marketing Blog - June 22, 2016 Category: Pharmaceuticals Tags: Digital DTC Advertising Source Type: blogs
Digital, Not DTC Advertising, Is the Real Reason Why Patients are " Wasting the Time " of Healthcare Professionals
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Source: Pharma Marketing Blog - June 22, 2016 Category: Pharmaceuticals Tags: Digital DTC Advertising Source Type: blogs
Hospitals Learning the Benefits of Medical Innovation
Technological advancements in the medical sector have indeed helped medical practitioners in the diagnosis and treatment of their patients. More and more hospitals are taking advantage of such innovations to handle various ailments. As a result, the lives of many patients in critical conditions have been saved. Early diagnosis of diseases has improved the general well-being of people. For today’s healthcare centers, enterprise imaging is required; so medical practitioners have to be innovative to improve services to their customers. Here are some of the technologies that have revolutionized how healthcare centers operate...
Source: ePharma Summit - June 21, 2016 Category: Pharmaceuticals Tags: Greg Dastrup Health tech healthcare centers hospitals med tech Medical Innovation Patients technological advancements Source Type: blogs
More Free Pharma Lunches Served to Docs = More Prescriptions of the Sponsored Drug
Most physicians do not seem to know that "there is no such thing as a free lunch." Medscape's 2012 Ethics Report survey, for example, revealed that 72% of 23,710 physician respondents answered "Yes" to the question "Do you feel that you could be unbiased with prescribing habits if you accept lunches from pharmaceutical representatives?" (see here).But, according to other researchers, such thinking is a "slippery slope" on which "Physicians fail to recognize their vulnerability to commercial influences due to self-serving bias, rationalization, and cognitive dissonance" ...
Source: Pharma Marketing Blog - June 20, 2016 Category: Pharmaceuticals Tags: Free Lunch Source Type: blogs
Are Women Execs Ready to Break Through the Drug Industry's "Glass Ceiling?"
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party's nominee for president of the United States. The odds are that Clinton will break through that particular "glass ceiling" this November and women are supporting her effort. According to OpenSecrets.org (here):"Hillary Clinton has raised a higher percentage of her campaign funds from women than any major party presidential candidate in recent history.And Donald Trump has the dubious honor of achieving the exact opposite: He has raised less from women than any other major party’s nomine...
Source: Pharma Marketing Blog - June 18, 2016 Category: Pharmaceuticals Tags: ePharma Pioneer Club glass ceiling women Source Type: blogs
Are Women Execs Ready to Break Through the Drug Industry's " Glass Ceiling? "
These are historic days for women. For the first time ever, a woman (Hillary Clinton) will be a major political party & #39;s nominee for president of the United States. The odds are that Clinton will break through that particular & quot;glass ceiling & quot; this November and women are supporting her effort. < br > < br > < a href= " https://3.bp.blogspot.com/-_RzHDbYAH1c/V2UoAPjLhcI/AAAAAAAAIvA/CumHt87P__EAupQ8IeXie_U0VyqDYhDFACLcB/s1600/WomenCampaignDonations-Dem-v-GOP.jpg " imageanchor= " 1 " style= " clear: left; float: left; margin-bottom: 1em; margin-right: 1em; " > < img border= " 0 " height= " 219 " src= " htt...
Source: Pharma Marketing Blog - June 18, 2016 Category: Pharmaceuticals Tags: ePharma Pioneer Club glass ceiling women Source Type: blogs
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions
Click on image for an enlarged view.According to Kantar Media:"Consumer ad spending by drug makers in 2015 reached $6.09 billion ... after $5.12 billion was spent in 2014 and $4.29 billion was spent in 2013. These totals include spending on branded prescription drug ads plus unbranded ads by drug companies promoting awareness of a health condition and directing consumers to get more information, usually leading them to a company website where the prescription drug is offered as a treatment option" (read "Pharma Drug Ads: A Glass Half Empty is a Glass Half Full").These numbers differ from the direct-to-c...
Source: Pharma Marketing Blog - June 6, 2016 Category: Pharmaceuticals Tags: Ad Spend DTC Advertising Source Type: blogs
The Impact of Pharma's Consumer Advertising Spend on Patient-Physician Interactions
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Source: Pharma Marketing Blog - June 6, 2016 Category: Pharmaceuticals Tags: Ad Spend DTC Advertising Source Type: blogs
Physicians Like Pharma Sales Reps About As Much As They Like Snail Mail!
Let's face it. Pharmaceutical sales reps are old-school as far as healthcare prescribers are concerned.A newly released (2016) Annual Healthcare Professional Communication Report (see insert below) by HealthLink Dimensions surveyed over 700 physicians and PAs (HCPs) found that only 11% of respondents preferred to be contacted by pharma through in-person visits from company reps. That's the same percentage who prefer snail (direct) mail.Meanwhile, 68% prefer to be contacted through email, which confirms what other surveys have found (e.g., Medical Marketing Service's 2016 Physician Pharmaceutical Survey; read &q...
Source: Pharma Marketing Blog - May 26, 2016 Category: Pharmaceuticals Tags: Physician Education Physician Marketing Survey Source Type: blogs
Pharma Digital Ad Spend Numbers are Elusive & Confusing
Over the years I have tried to determine what portion of pharma's total marketing budget is devoted to digital and if that portion is increasing (see here, for example). Various sources look at various channels and it's not easy to compare one source with another. Even data from the same source may not compare apples to apples.Last month, for example, one pharma trade publication claimed that data from the Interactive Advertising Bureau showed that the pharma industry's digital ad spending in 2015 was "about $3 billion." But the data really applied to "Pharma and Healthcare," which includes ...
Source: Pharma Marketing Blog - May 23, 2016 Category: Pharmaceuticals Tags: Ad Spend Digital DTC Advertising eMarketer Source Type: blogs
