2017 Healthcare Tech Trends that Will Change Your Future
Every big positive turn for human civilization was sparked by the advancement of technology. Nowhere is this more apparent than in the medical industry. As healthcare tech improves and evolves, new treatments are introduced that improve patient outcomes and save countless lives.If you want a good view into what the future holds for people, taking a look at emerging healthcare technology trends is a very good start. With that in mind, here is a look at some of the big healthcare technology trends making an impact in 2017 that could change people ’s lives forever.Big DataBig data has been making a big impact on the busines...
Source: ePharma Summit - April 11, 2017 Category: Pharmaceuticals Tags: ecigarettes eHealth ePharma med tech Medical Devices medical technology remote healthcare Source Type: blogs
“What will it take for Pharma to Go Big?”
In conclusion of this recap on the ePharma summit 2017, I would like to share some of the industry trends that were acknowledged during the three days of the conference:ePharma TRENDS: What are we going to be talking about in 2020?Digital not as a platform but as a service: VR and AR in clinical trials to get an electronic consent or to be able to get it faster (by Craig Lipset, Head of Clinical Innovation, R&D at Pfizer)Augmented reality becomes cost effective (by Mohammed S. Ali, R&D Operations Innovation, Director, Janssen US)Wearables and decentralized trials - (by Daniel Grant, Director, Early Develo...
Source: ePharma Summit - March 21, 2017 Category: Pharmaceuticals Tags: Digital Health ePharma Pharma Innovation pharma marketing Source Type: blogs
ePharma 2017: “We must practice what we pitch”
The 16th ePharma summit carried a brave headline -The Art and Science of Innovative Digital Strategy - for a reason.Usually, when we talk innovation, we imply on technological advances that drive the industry forward. But it seems that more and more industry professionals start recognizing the fact that innovation goes far beyond the technology and involves a human factor.“The Art and Science of Innovative Digital Strategy” had a well-defined human touch to it which served as the overarching theme for ePharma 2017 summit. During the conference ’ opening ceremony Jay Baer, New York Times bestselling authorHug You...
Source: ePharma Summit - March 16, 2017 Category: Pharmaceuticals Tags: Digital Health ePharma Pharma Innovation pharma marketing Source Type: blogs
ePharma 2017 Recap By Rida Haider [Day One]
Day one of our annual ePharma conference kicked of at The Intrepid Sea, Air and Space Museum, in New York City, on Monday, March 6, 2017.Choosing the Intrepid for the annual event felt suiting as the leading conference for art and innovation. Our attendees also seemed to appreciate having the conferencing at the aesthetically pleasing venue, with time for a tour of the museum's history.One of our attendees and guest blogger,Rida Haider, also shared her experience and what she's learned from some of our keynotes.The ePharma Summit was in full swing just after noon today. Professionals rolled in from everywhere bringing thei...
Source: ePharma Summit - March 10, 2017 Category: Pharmaceuticals Source Type: blogs
Top 5 Healthcare Technology for 2017
Healthcare technology is rocketing forward as fast as ever, and 2017 is shaping up to have some exciting new developments in store. Medical researchers and tech companies alike are working overtime to develop new solutions to advance patient care and provide effective, efficient treatments and products. It looks like they ’ve come up with some exciting ones for the upcoming year.Healthcare advances come in all shapes and sizes, from new ways for doctors to perform delicate surgical procedures to avape starter kit for smokers looking for an alternative. We ’ve gathered some of the most impressive ones that are on the ho...
Source: ePharma Summit - March 9, 2017 Category: Pharmaceuticals Source Type: blogs
The Doctors Channel Announced an as Official ePharma 2017 Media Partner
In an age of media snacking, where no one has an attention span of more than a minute or two,TheDoctorsChannel.com is a website for physicians with videos that are pointed, accurate and brief, thus increasing target audience reach and frequency.The platform serves to help marketers, patients and medical professionals reach a community of 450,000 validated health care providers. The TDC team are versed in video production services, advertising, targeted video distribution, virtual reality programs and partnership opportunities.We are proud to have The Doctors Channel as our officialePharma 2017 media partner and sponsor. Pl...
Source: ePharma Summit - March 3, 2017 Category: Pharmaceuticals Source Type: blogs
Embracing Millennial Patients: Healthcare Marketers Agree Millennials Are Tomorrow's Patients
Seventy-seven percent of healthcare marketers agree that millennials are tomorrow's patients. The finding is a result of a survey, presented by ePharma Summit andMedical Marketing and Media, to take a closer look at this demographic.In a first-ever survey of it's kind, the results were drawn from 284 qualified respondents in the pharma and health marketing fields, between December 21, 2016 and January 18, 2017. Of that number, 140 respondents were professionals with expertise in pharma and medical devices, while 144 respondents were from agencies.As millennial patients age (Gen Y), replacing baby boomers, marketers are for...
Source: ePharma Summit - February 23, 2017 Category: Pharmaceuticals Source Type: blogs
Why I'm Excited for the ePharma Summit 2017
As a healthcare professional in training, I have had many opportunities to realize the potential for digital innovation within the healthcare industry. New technologies in this field have been emerging all over the world and spreading like wildfire to fill the gaps in the health system.My interest in the field of digital health and innovation has been growing over the years and has led me to take on several opportunities in this field. After conducting research on Mobile Health technology at the Juravinski Cancer Center, I was approached by ePharma with an opportunity to research and write about some of the most cutting-ed...
Source: ePharma Summit - February 14, 2017 Category: Pharmaceuticals Tags: Digital Health ePharma ePharma Summit Source Type: blogs
Ogilvy's Own Ritesh Patel Chosen to Present at ePharma 2017
We're proud to announce our partnership with Ogilvy CommonHealth Worldwide's EVP, chief digital officer,Ritesh Patel. Patel will keynote at our annual ePharma Summit 2017 on from March 6-8 in New York City; bringing his 18+ years of experience in the industryThe summit takes place aboard the legendary Intrepid Sea, Air and Space Museum and the Times Center. How cool is that?ePharma brings together more than 800 pharma, agency, technology and solution providers leading digital transformation. Over the three-day event, attendees will hear from 35+ speakers, participate in networking events, panel discussions, and prese...
Source: ePharma Summit - February 2, 2017 Category: Pharmaceuticals Tags: 2017 epharma summit Digital Health digital marketing ochww ogilvy commonhealth worldwide ritesh patel Source Type: blogs
5 Digital Experts Predict What's Next in Healthcare Transformation
While some pharma marketers are figuring out new digital strategies to implement in 2017, there are some that are ahead of the pack.In fact, these experts were even nominated for the 2017 class of Top 40 Healthcare Transformers. as perMM&M.What changes should we expect in the digital health space? According to Robert Wachter, M.D, Professor and Chair, Department of Medicine, University of California, San Francisco, "As more hospitals merge and consolidate into health systems and share EHRs, very different medical staffs need to come together to agree on things like formularies and clinical decision support. When e...
Source: ePharma Summit - January 31, 2017 Category: Pharmaceuticals Tags: Digital Health digital influencers. IoT Digital Innovation healthcare transformation Source Type: blogs
What a CT Scan Can Tell You About Your Lungs
Over the last half century, technology has made possible the probing of the solar system and galaxy beyond. People can instantly correspond with anyone in the world. We can see —in real time—events and phenomena heretofore only reported by second and third hand accounts. Yet with all of the distance breached by modern devices, we are also able to know in detail the goings on inside our own bodies. With the advent of computed tomography (CT) imaging, known familiarly as “CAT scans,” doctors and their patients now get a bird’s eye view of internal organs. This scientific know-how goes beyond simple x-rays to reveal...
Source: ePharma Summit - January 23, 2017 Category: Pharmaceuticals Tags: Anatomy CT Scan Lungs Medical Devices Source Type: blogs
[Exclusive Whitepaper] How Will the Growth of Digital Health Impact Provider & Patient Relationship?
The third of our three-part whitepaper series explores the direct impact that digital health has on provider and patient relationship.With patients more involved, cost increasing and time becoming less limited, the scope of the provider-patient relationship has changed.Patients and providers have begun to complain that the technologies of recent years that were promised to be faster, easier and cheaper, are actually slow, cumbersome and hindering the face-to-face interactions in health settings. So what comes next in repairing and maintaining this significant relationship, and how can digital health and medicines revolutio...
Source: ePharma Summit - January 18, 2017 Category: Pharmaceuticals Tags: Digital Health health marketing patient marketing pharma marketing Source Type: blogs
[Exclusive Whitepaper] Digital Health Set to Change Provider and Patient Marketing Efforts
Back in December we shared the first of three exclusive whitepapers with the ePharma community.We've got exciting news! We can now share the second exclusive paper of the three-paper series, While the first explored thefuture of digital health, our second paper focuses on how digital health has impacted and changed marketing efforts feared toward the provider and patient.Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity. In fact, marketing efforts around digital health have ...
Source: ePharma Summit - January 17, 2017 Category: Pharmaceuticals Tags: Digital Health digital marketing health marketing patient marketing Source Type: blogs
Technology Disrupting the Digital Health World
There has been a dramatic increase in health technology over the past few years. However, some critics argue that 2016 has seen the greatest rise on digital health technology. These new innovations have disrupted the medical world and are changing the way healthcare is practiced in this day and age. Medical apps and technologies are helping save hospital costs and make healthcare more accessible.Here are some technologies that have changed the digital health game:Star Trek Style TricorderIn the Star Trek movie, a hand-held device, known as the Tricorder, is used to observe and examine unfamiliar environment and to record a...
Source: ePharma Summit - January 6, 2017 Category: Pharmaceuticals Tags: Digital Health digital marketing disruption ePharma IoT mobile patient monitoring Source Type: blogs
ePharma Exclusive Whitepaper: Six Trends in Pharma Marketing
Several weeks ago, ePharma was fortunate in partnering witheConsultancy, a digital marketing agency, to conduct some research on trends in pharma marketing we should be ware of, both past, present and future. What we learned was that, nearly everything healthcare and what pharma marketers did in 2015 is obsolete. The skills and capabilities required for marketers to successfully connect with key audiences (both healthcare providers as well as consumers and patients) are completely new. Here are some trends to explore now and in 2017.Consumer BehaviorPhysician ConnectionsSocial MediaMillennialsElectronic Health Record...
Source: ePharma Summit - December 30, 2016 Category: Pharmaceuticals Source Type: blogs
