Necessary Hospital Technology that is Often Overlooked
As technology has made its way more into healthcare, there are many parts of it that while being extremely important are often overlooked. While many people automatically assume that hospitals seemingly run themselves, the truth is that the best hospitals rely on more and more technological systems in order to run efficiently. Whether it's the latest system for electronic health records or for imaging technology, various factors such as patient safety, competition from other healthcare systems, and cost effectiveness all play a part in determining whether or not hospitals stay competitive in the ever-changing world of heal...
Source: ePharma Summit - March 17, 2016 Category: Pharmaceuticals Tags: #medtech ePharma Health tech HealthTech hospital technology med tech medical device medical technology Source Type: blogs
ePharma Summit Recap on Customer-Centricity, Social Listening and Storytelling
With the growth of social media, social listening for pharma is being more and more integrated in a marketing strategy. This year at the ePharma Summit many speakers couldn’t emphasize enough the importance of monitoring the conversations that take place online. Here are just a few reasons why social media listening is important for pharma: Why do you “listen”? Reshema Kemps-Polanco, Global Marketing Leader, GU Oncology Franchise at Johnson & Johnson:“We do social media listening to understand our product, competitors, and our patients. We listen to the conversations to have a better idea on what the ...
Source: ePharma Summit - March 16, 2016 Category: Pharmaceuticals Tags: #ePharma16 customer-centric ePharma Summit patient-centric content marketing strategy Pharma Content Marketing pharmaceutical marketing Social Listening social media listening for pharma Source Type: blogs
We Have Granular Data on Patients and Doctors to Move the Needle on Outcomes Today
ePharma Summit 2016 is already two weeks in the rearview mirror but the takeaways have staying power.I keep returning to the fact that the future isn’t in front of us, but it is now. The snail’s pace of progress in the physical realm is a reflection of the snail’s pace of progress in the healthcare mindset. But that is changing. As Millennials (read: digital natives) take over the reins, this horse is going to start galloping. Knowledge and technology are advancing exponentially. What were plans and dreams just a few years ago are now our reality. The charge is for regulatory and traditional processes to keep pace or...
Source: ePharma Summit - March 14, 2016 Category: Pharmaceuticals Tags: #ePharma16 Doximity ePharma Summit ePharma Summit 2016 Matthew Zachary Stupid Cancer Source Type: blogs
#ePharma16: A Patient Reflects
Upon arriving in New York for the ePharma Summit 2016, I was extremely excited. Other patients I knew were attending and this was an opportunity to give me the ability to see what happens behind the scenes in the pharmaceutical world.As a patient, the only time I get to see that is when I'm chosen for a focus group from a pharmaceutical company.I knew that there would be some upsetting things, that many there may not be used to or excited about the patient engagement style that many patient leaders have adopted. The same goes for interacting with patients.I still was taken aback and upset when I saw these things happen.Not...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Tags: #ePharma16 chronic illness Educated Patient empowered patients ePatient Pharma-patient relationship Source Type: blogs
Healthcare Industry: World’s Largest Hairball?
Epharma Summit 2016 has been over for one week, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. Upon reflection, themes that continue to reverberate are the slow pace of the healthcare industry and particularly the conservative pharmaceutical industry playing against the tension of the magnetic pull of the digital future that is dislodging old ways…one way or another.In a panel discussion “Pharma and The Third Wave of the Internet,” CEO of WEGO Jack Barrette told attendees, “You are working in large organizations trying to move an industry that h...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Source Type: blogs
Healthcare Industry: World ’s Largest Hairball?
< br / > < div style="margin: 0in 0in 8pt;" > < span style="font-family: Calibri;" > Epharma Summit 2016 has been over for one week, but the ideas generated by exciting thinkers, disruptors and innovators are still burning holes in my notebook. < /span > < /div > < br / > < div style="margin: 0in 0in 8pt;" > < span style="font-family: Calibri;" > Upon reflection, themes that continue to reverberate are the slow pace of the healthcare industry and particularly the conservative pharmaceutical industry playing against the tension of the magnetic pull of the digital future that is dislodging old ways …one way or another. < /...
Source: ePharma Summit - March 10, 2016 Category: Pharmaceuticals Source Type: blogs
ePharma Summit 2016 | Lessons learned: ePharma marketers and problem-solving
Throughout the ePharma Summit, it was reassuring to hear that all ePharma marketers were privy (and respectful) to the role of regulatory and their customer’s privacy and rights. However, being knowledgeable of limitations does not deter an ePharma marketer: as Peter Dannenfelser put it during Deploying Digital Strategy general session regarding executing marketing ideas: "If you’re blaming regulatory, you’re being lazy. Work around it. Be creative." This does not mean that regulatory won’t be taken into consideration, it means that ePharma marketers will find a way to get you to their product.&nbs...
Source: ePharma Summit - March 7, 2016 Category: Pharmaceuticals Tags: #ePharma16 Digital Health Digital pharma eDoctor ePatient ePharma 2016 ePharma Summit ePharma Summit 2016 Health tech pharma marketing pharmaceutical marketing the future of healthcare marketing Source Type: blogs
Talking Past Each Other: Patient Engagement is More than a Slogan
The future is here. We just need to recognize it and start using it for the good of patients. The technology available today allows the healthcare industry to stop talking at patients, or talking past patients, and engage them in meaningful conversations.It is at the intersection of patients, the providers who care for them and the payers who have to manage the finances to pay for it all where technology will integrate these powerful forces. There was a fundamental frustration you could feel from the futurists at ePharma Summit 2016 that they are dragging a reluctant healthcare sector along to make this future that is now,...
Source: ePharma Summit - March 5, 2016 Category: Pharmaceuticals Source Type: blogs
The Future of Healthcare is Digital yet Many Lag Behind
The ePharma Summit successfully gathers together the best innovation, research, and development in pharmaceutical marketing but their audiences/customers/consumers are mostly the tech savvy, the proactive and the involved. I would love to see in the future ePharma Summits the type of efforts made in order to bridge the gap between those who are less digitally connected or tech savvy. I see great openings for these efforts in Dr. Ahmed’s work at eHAP and the work Merck has embarked on in Africa. And while those efforts are alluring because they are abroad, there are many markets in the United States that are “...
Source: ePharma Summit - March 4, 2016 Category: Pharmaceuticals Tags: #ePharma16 Digital Health Digital pharma eDoctor ePatient ePharma 2016 ePharma Summit ePharma Summit 2016 Health tech pharma marketing pharmaceutical marketing the future of healthcare marketing Source Type: blogs
Virtual doctors and patients, roleplaying the patient experience
With the shift to value and the elevation of the patient experience as one arm of the Triple Aim, we’re seeing the emergence of a burgeoning marketplace for tools and services that address this critical piece of the healthcare puzzle. Health systems and providers are scrambling to meet new qualitative objectives and foster patient engagement, and need all the help they can get on these fronts. Drug and device manufacturers are eagerly looking for pill-plus solutions that can help differentiate their products by improving adherence and patient outcomes. Ideas that might have languished in a lab a few years back are findin...
Source: ePharma Summit - March 3, 2016 Category: Pharmaceuticals Tags: #ePharma16 Change Talk Digital pharma DRG eDoctor eHealth ePatient ePharma Summit ePharma Summit 2016 health mobile app healthcare start up Kognito virtual doctor Source Type: blogs
Stop Waiting For Us, We're Already Waiting On You
Before the 2016 ePharma Summit even started, and throughout the past three days, I have been most excited about one particular session. Lo and behold, that session was slated for the very last session of the conference before closing remarks. Keeping me on my toes, ePharma!The last session topic is: "2025: Where Will We Be?" Speakers include: Burt Kann from Healthgrades, Mary Ann Belliveau from Twitter, Stefani Klaskow from Google, and Justin Weigold from Facebook. Talk about speaking to this digital communications and social media nerd's heart.Talking about the future of healthcare and digital is almost comical. We aren't...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: #ePharma16 chronic disease chronic illness disruption Engaged Patients epatients ePharma Summit 2016 Facebook Google Healthcare invisible illness Social Media Twitter Source Type: blogs
Just Do It: Innovations in Healthcare
Just as attending ePharma as a patient has been very eye-opening, attending as someone who works for a healthcare organization has had just as much of an impact.One of the frustrations where I am currently employed surrounds the issue of implementing an after-hours system that allows better compensation for physicians and more convenient locations and hours for patients.This conversation has been ongoing for several years, involving a large and often revolving door of people working on this project.I have to mention that all of these conversations are going on without any updated data on how patients in our system might fe...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: #ePharma16 Healthcare innovation just do it nike shia labeouf system change Source Type: blogs
How To Be A Good Drug Company
Welcome to the third and final day of the 2016 ePharma Summit. I look forward to providing you a full conference recap and reaction later on. As we come close to breaking for lunch and ending our morning sessions, I can say that it has been an eye-opening morning. An eye-opening morning, but a roller-coaster of emotions.Steve Klasko of Jefferson University kicked us off with an amazing session this morning. Founding a medical school that focuses its recruitment on self-acceptance and empathy, along with high test scores, is how to change healthcare in this country. We have vehemently ignored the concept of looking at how p...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: Invisible Illness #digitalhealth #epharma #ePharma16 advertising Advertising guidelines Big Pharma chronic conditions drugs empowered patients patients included Source Type: blogs
Dear Amgen - Patients are Everywhere
After yesterday's fun time, I was excited to watch a patient panel this morning about pharmaceutical ads.I came in excited about it, hopeful.A group of three people from Amgen who work on a specific drug sat next to me, including a Senior Marketing Manager. I didn't call him out directly, but what went down with his group at our table was very difficult.He introduced himself to me as I was visibly trying to do something, which was frustrating. When I introduced myself as a patient, I got a bit of a stink face.I expected this would happen if I really interacted with anyone in pharma while here.I was not surprised.Later...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: #ePharma16 amgen Connecting with patients dismissing patients Source Type: blogs
Partnering Pharma Marketing and Non-Profit Public Health
As a health researcher, it was interesting to me that pharma marketers noted during different presentations today that they were “listening” to client (or potential client) online activity and not yet actively participating or interacting with it (aka not acting on the data quite yet). To me, this means that the presentations reporting on patient, HCP, or client data during the summit are really just the tip of the iceberg, that there are rich stocks of digital data marketers have available and are still gathering. As a non-profit researcher, this means that there is tons of valuable data out there, already gathered an...
Source: ePharma Summit - March 2, 2016 Category: Pharmaceuticals Tags: ePharma ePharma Live HCP health researcher MYUMC non-profit NYU pharma marketer Source Type: blogs
