Virtual doctors and patients, roleplaying the patient experience

With the shift to value and the elevation of the patient experience as one arm of the Triple Aim, we’re seeing the emergence of a burgeoning marketplace for tools and services that address this critical piece of the healthcare puzzle. Health systems and providers are scrambling to meet new qualitative objectives and foster patient engagement, and need all the help they can get on these fronts. Drug and device manufacturers are eagerly looking for pill-plus solutions that can help differentiate their products by improving adherence and patient outcomes. Ideas that might have languished in a lab a few years back are finding their footing (and funding!). Kognito is a great example of this. This New York outfit, which has the energy of a startup but started up in 2003, develops simulations designed to coach providers, patients and caregivers on behavioral intervention strategies. Their platform uses “emotionally responsive virtual humans” - simulated doctors and patients, for example - to engage users in a typical conversation, highlighting key moments and prodding them to delve deeper into a patient’s seemingly offhanded remark, or to validate the patient’s experience by summarizing what they’ve told them. The user is then prompted to choose from a menu of possible responses and given feedback on their choices. It’s a “Choose Your Own Adventure” roleplay approach to improving patient dialogue around specific topics, some of which have included substance us...
Source: ePharma Summit - Category: Pharmaceuticals Tags: #ePharma16 Change Talk Digital pharma DRG eDoctor eHealth ePatient ePharma Summit ePharma Summit 2016 health mobile app healthcare start up Kognito virtual doctor Source Type: blogs