ePharma 2017 Recap By Rida Haider [Day One]
Day one of our annual ePharma conference kicked of at The Intrepid Sea, Air and Space Museum, in New York City, on Monday, March 6, 2017.Choosing the Intrepid for the annual event felt suiting as the leading conference for art and innovation. Our attendees also seemed to appreciate having the conferencing at the aesthetically pleasing venue, with time for a tour of the museum's history.One of our attendees and guest blogger,Rida Haider, also shared her experience and what she's learned from some of our keynotes.The ePharma Summit was in full swing just after noon today. Professionals rolled in from everywhere bringing thei...
Source: ePharma Summit - March 10, 2017 Category: Pharmaceuticals Source Type: blogs
Top 5 Healthcare Technology for 2017
Healthcare technology is rocketing forward as fast as ever, and 2017 is shaping up to have some exciting new developments in store. Medical researchers and tech companies alike are working overtime to develop new solutions to advance patient care and provide effective, efficient treatments and products. It looks like they ’ve come up with some exciting ones for the upcoming year.Healthcare advances come in all shapes and sizes, from new ways for doctors to perform delicate surgical procedures to avape starter kit for smokers looking for an alternative. We ’ve gathered some of the most impressive ones that are on the ho...
Source: ePharma Summit - March 9, 2017 Category: Pharmaceuticals Source Type: blogs
The Doctors Channel Announced an as Official ePharma 2017 Media Partner
In an age of media snacking, where no one has an attention span of more than a minute or two,TheDoctorsChannel.com is a website for physicians with videos that are pointed, accurate and brief, thus increasing target audience reach and frequency.The platform serves to help marketers, patients and medical professionals reach a community of 450,000 validated health care providers. The TDC team are versed in video production services, advertising, targeted video distribution, virtual reality programs and partnership opportunities.We are proud to have The Doctors Channel as our officialePharma 2017 media partner and sponsor. Pl...
Source: ePharma Summit - March 3, 2017 Category: Pharmaceuticals Source Type: blogs
How to Make WebMD Great Again!
World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice forWebMD, which may be looking for a buyer (read “’Same Amount of Eggs, More Baskets’ – Lesson Learned by WebMD re Pharma Digital Spending”).“WebMD needs pharma and medical device companies, but pharma doesn ’t needWebMD, ” says Meyer who has some suggestions about how to MakeWebMD Great Again“Even thoughWebMD is the top health portal on the web, turning traffic into revenue is hard to do as a lot of websites have found out, ” says Meyer. “There are opportunities, butWebMD has to act fast. ”Here is what...
Source: Pharma Marketing Blog - March 3, 2017 Category: Pharmaceuticals Tags: DTC Advertising WebMD Source Type: blogs
Is " Right to Try " a Good Idea?
Last night, President Trump called on the FDA to speed the approval of drugs to treat life-threatening diseases,"deriding the agency ’s current process as'slow and burdensome'," according to thisSTATnews article.One solution to alleviating FDA ’s “slow and burdensome” approval process and getting potentially life-saving drugs to patients is"Right to Try" laws that would allow people with fatal illnesses to gain access to experimental medicines, even though they are not enrolled in a clinical trial. VP Pence and other lawmakers support this approach (seehere).“We should reform FDA so it...
Source: Pharma Marketing Blog - March 1, 2017 Category: Pharmaceuticals Tags: Drug Approval FDA Pence Right to Try Trump Source Type: blogs
Embracing Millennial Patients: Healthcare Marketers Agree Millennials Are Tomorrow's Patients
Seventy-seven percent of healthcare marketers agree that millennials are tomorrow's patients. The finding is a result of a survey, presented by ePharma Summit andMedical Marketing and Media, to take a closer look at this demographic.In a first-ever survey of it's kind, the results were drawn from 284 qualified respondents in the pharma and health marketing fields, between December 21, 2016 and January 18, 2017. Of that number, 140 respondents were professionals with expertise in pharma and medical devices, while 144 respondents were from agencies.As millennial patients age (Gen Y), replacing baby boomers, marketers are for...
Source: ePharma Summit - February 23, 2017 Category: Pharmaceuticals Source Type: blogs
To Boost Sales, Gilead's Hep C Awareness Ad Focuses on Baby Boomers
Direct-to-Consumer (DTC) drug ads are less and less effective according to several studies including the eyeforpharma Whitepaper “The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising. ”One reason for this is a"negative reaction to the use of what could be perceived as'scare tactics' or shock value to garner attention in a crowded media environment."In that report, I was quoted as saying “scare tactics might be good for awareness.” Now, however, I'm beginning to rethink that, especially whendisease awareness adsare scaring a large portion of the population to get teste...
Source: Pharma Marketing Blog - February 23, 2017 Category: Pharmaceuticals Tags: Gilead Harvoni Hepatitis C HepC Sovaldi Source Type: blogs
Bob Ehrlich of DTC Perspectives Should Do Better Research & Fact Checking Before He Calls Out Media for " Misreporting " on DTC Off-Label Promotion
I just received an email missive from Bob Ehrlich (@BobEhrlich_DTC), Chairman of DTC Perspectives, Inc., with the subject line " Media Misreporting Advertising Off-label Use. "Ehrlich said " I was shocked to see media stories saying DTC may expand to cover off label use. What! This erroneous idea came from an FDA open meeting held 11/16 to discuss off label use based on court cases allowing drug companies the right to discuss them. "WRONG!I first reported that the FDA was interested in hearing comments about off-label drug promotion to " patient and consumer audiences " back in September, 2016, after reading this in the Fe...
Source: Pharma Marketing Blog - February 17, 2017 Category: Pharmaceuticals Tags: Bob Ehrlich DTC Advertising FDA off-label promotion Source Type: blogs
Pharma CEOs Speak Out About Drug Prices
Pharmaguy ’s Selected List of Pharma CEOs’ Words of Wisdom Regarding Drug Prices, Jobs, and TaxesCEOs include:PHARMA BRO ’ MARTIN SHKRELIALLERGAN CEO BRENT SAUNDERSPFIZER CEO IAN READMYLAN CEO HEATHER BRESCHMARATHON CEO JEFF ARONINLILLY CEO DAVID RICKSREGENERON CEO LEONARD SCHLEIFERNOVARTIS CEO JOESEPH JIMENEZACORDIA CEO RON COHENPharma CEOs Speak Out About Drug Prices fromPharmaGuy.com (Source: Pharma Marketing Blog)
Source: Pharma Marketing Blog - February 17, 2017 Category: Pharmaceuticals Tags: Drug prices Pharma CEOs and Big Wigs Source Type: blogs
Why I'm Excited for the ePharma Summit 2017
As a healthcare professional in training, I have had many opportunities to realize the potential for digital innovation within the healthcare industry. New technologies in this field have been emerging all over the world and spreading like wildfire to fill the gaps in the health system.My interest in the field of digital health and innovation has been growing over the years and has led me to take on several opportunities in this field. After conducting research on Mobile Health technology at the Juravinski Cancer Center, I was approached by ePharma with an opportunity to research and write about some of the most cutting-ed...
Source: ePharma Summit - February 14, 2017 Category: Pharmaceuticals Tags: Digital Health ePharma ePharma Summit Source Type: blogs
Pharma is Spending More on DTC Advertising But Its Effectiveness is Decreasing, Says New Survey
“The DTC Attitudes, Behaviors, and Preferences Survey” conducted by Health Stories Project – Insights (HSPi) and published within the eyeforpharma Whitepaper “The Great DTC Shake-Up: Patient perspectives on direct-to-consumer advertising” in partnership with Health Perspectives Groups shows that as investment in DTC increases its effectiveness is decreasing. Only 22% of patients interviewed liked seeing advertisements for prescription drugs versus 52% in 1999.What is more, says eyeforpharma, Pharma ’s approach to DTC is"decoupling from patient needs causing patients to disengage from traditional tactics. O...
Source: Pharma Marketing Blog - February 13, 2017 Category: Pharmaceuticals Tags: DTC Advertising eyeforpharma Source Type: blogs
Who Is the Most “Fantastic” Person Trump Has in Mind to Lead the FDA?
In a recent email,STAT: The Readout asked"Who's the next Mr. (or Ms.) Fantastic?":"President Trump has a'fantastic person' in mind to nominate as his new FDA commish. While we wait for his announcement, we're asking for your vote: Who is most likely to hear'You ’re Hired!?'"5 candidates were put forward. It turns out that NONE is a woman.Balaji Srinivasan, the long shot: This Silicon Valley darling may have expressed just a touch too much derision for the FDA on Twitter.[FromSTATnews] Srinivasan, for his part, has claimed the FDA creates “catastrophes” to increase its fundi...
Source: Pharma Marketing Blog - February 6, 2017 Category: Pharmaceuticals Tags: FDA FDA Commissioner Trump Source Type: blogs
Ogilvy's Own Ritesh Patel Chosen to Present at ePharma 2017
We're proud to announce our partnership with Ogilvy CommonHealth Worldwide's EVP, chief digital officer,Ritesh Patel. Patel will keynote at our annual ePharma Summit 2017 on from March 6-8 in New York City; bringing his 18+ years of experience in the industryThe summit takes place aboard the legendary Intrepid Sea, Air and Space Museum and the Times Center. How cool is that?ePharma brings together more than 800 pharma, agency, technology and solution providers leading digital transformation. Over the three-day event, attendees will hear from 35+ speakers, participate in networking events, panel discussions, and prese...
Source: ePharma Summit - February 2, 2017 Category: Pharmaceuticals Tags: 2017 epharma summit Digital Health digital marketing ochww ogilvy commonhealth worldwide ritesh patel Source Type: blogs
5 Digital Experts Predict What's Next in Healthcare Transformation
While some pharma marketers are figuring out new digital strategies to implement in 2017, there are some that are ahead of the pack.In fact, these experts were even nominated for the 2017 class of Top 40 Healthcare Transformers. as perMM&M.What changes should we expect in the digital health space? According to Robert Wachter, M.D, Professor and Chair, Department of Medicine, University of California, San Francisco, "As more hospitals merge and consolidate into health systems and share EHRs, very different medical staffs need to come together to agree on things like formularies and clinical decision support. When e...
Source: ePharma Summit - January 31, 2017 Category: Pharmaceuticals Tags: Digital Health digital influencers. IoT Digital Innovation healthcare transformation Source Type: blogs
DTC Drug Ads Are Effective, But Confusing to Patients Say Physicians
Results from a new"microsurvey" (N = 319) performed byInCrowd, a provider of real-time market intelligence to the life sciences and healthcare firms, reveal"perhaps surprising" U.S. healthcare provider (HCP) perceptions on the efficacy of direct-to-consumer (DTC) ads. Specifically, HCPs say DTC drug ads drove patients to asks three times as many questions today than they did 5 years ago, but 87% observed patient confusion with ads.This sounds impressive, but looking at the data, HCPs say they receive only 6 questions about DTC drug ads per week from patients vs. 2 times per week 5 years ago. It just may...
Source: Pharma Marketing Blog - January 26, 2017 Category: Pharmaceuticals Tags: DTC Advertising InCrowd Source Type: blogs
