How to Make WebMD Great Again!

World of DTC Marketing blog author and pharma marketing consultant Richard Meyer has some advice forWebMD, which may be looking for a buyer (read “’Same Amount of Eggs, More Baskets’ – Lesson Learned by WebMD re Pharma Digital Spending”).“WebMD needs pharma and medical device companies, but pharma doesn ’t needWebMD, ” says Meyer who has some suggestions about how to MakeWebMD Great Again“Even thoughWebMD is the top health portal on the web, turning traffic into revenue is hard to do as a lot of websites have found out, ” says Meyer. “There are opportunities, butWebMD has to act fast. ”Here is what Meyer would do to rescue the brand:Read more »
Source: Pharma Marketing Blog - Category: Pharmaceuticals Tags: DTC Advertising WebMD Source Type: blogs