Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising
This study investigated the variables that impact Vietnamese consumers' decision-making processes toward green beauty care products. Specifically, we focused on the role of AW concerns and skepticism toward green advertising. For this study, we adopted the timulus-response organism (SOR) framework, which is known for its ability to analyze the impact of environmental stimuli (S) on personal perceptions (O), leading to specific responses (R). We elucidated the relationship between concern for AW and green advertising skepticism (GAS) as stimulus factors, green brand trust (GBT) and attitude toward green products (ATT) as or...
Source: Acta Psychologica - March 12, 2024 Category: Psychiatry & Psychology Authors: Bang Nguyen-Viet Anh Thi Lan Nguyen Source Type: research
Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertising
This study investigated the variables that impact Vietnamese consumers' decision-making processes toward green beauty care products. Specifically, we focused on the role of AW concerns and skepticism toward green advertising. For this study, we adopted the timulus-response organism (SOR) framework, which is known for its ability to analyze the impact of environmental stimuli (S) on personal perceptions (O), leading to specific responses (R). We elucidated the relationship between concern for AW and green advertising skepticism (GAS) as stimulus factors, green brand trust (GBT) and attitude toward green products (ATT) as or...
Source: Acta Psychologica - March 12, 2024 Category: Psychiatry & Psychology Authors: Bang Nguyen-Viet Anh Thi Lan Nguyen Source Type: research
High rates of International Code violations: a cross-sectional study in a region of Canada with low breastfeeding rates
Exposure to marketing and promotion of commercial milk formula is associated with an increased likelihood of formula-feeding. In 1981, the International Code (IC) of Marketing of Breastmilk Substitutes was ado... (Source: BMC Research Notes)
Source: BMC Research Notes - March 12, 2024 Category: Research Authors: Susan Barry, Hannah Buckle, Leigh Anne Allwood Newhook, Barbara Roebothan, Brittany Howell, Heather Gates and Laurie K. Twells Tags: Research Note Source Type: research
