Marketing medicines: charting the rise of modern therapeutics through a systematic review of adverts in UK medical journals (1950 ‐1980)

ConclusionsAdvertising pharmaceuticals in the BMJ and World Medicine in 1950‐80 was poorly regulated and often lacked rigour. However, advertisements were gradually modified in the light of increasing clinical pharmacological knowledge, and they reflect an exciting period for the introduction of many drugs that continue to be of benefit today.
Source: British Journal of Clinical Pharmacology - Category: Drugs & Pharmacology Authors: Tags: REVIEW ‐THEMED ISSUE Source Type: research