How to Develop a Nose for Innovation

Philip Blake, President& CEO, Bayer is giving an advice on how to develop a nose for innovation and talks specific experiences he has had that helped him on this journey.You will find a number of people who ’ve been in the industry, have lived in some ways through the golden age - the age where there’s been a willingness to pay and be able to clearly demonstrate the value the innovation machines delivered over the last few decades.I had the good fortune to start out as a sales repThat amazing time when you go from being in research, and you ’re not really sure where the next grant is coming from, and suddenly, a company Bayer gave me £6,250 a year with a small bonus and a thing called Ford Cortina. It’s wonderful when you’re pretty young and start out as a salesperson, which helps understand a little bit about what is this unmet need in medical practice.What do physicians really valueI found that it is increasingly valuable to know what physicians actually value. Something that helps me every day, particularly when the commercial people have a program. In the two or three minutes our consultants actually have with a physician, they can always link back to how this is actually going to work.Learn how to play the “corporate piano”I was fortunate to spend some time within the headquarters in Leverkusen. I always believe that ’s really important to get to your corporate headquarters and figure out how to play the “corporate piano” as I call it – to lear...
Source: ePharma Summit - Category: Pharmaceuticals Tags: biotech innovation commercial ePharma Healthcare innovate pharma strategy pharmaceutical strategy science Source Type: blogs