Attitudes and purchase intentions of polish university students towards food made from insects —A modelling approach

by Anna T. Mikulec, Anna M. Platta, Monika Radzymi ńska, Millena Ruszkowska, Karolina Mikulec, Grzegorz Suwała, Stanisław Kowalski, Przemysław Łukasz Kowalczewski, Marcin Nowicki The marketing of insect-derived protein has led to the development of respective legal regulations on such insects-based foods in the European Union. Despite the interest in the area of insect-based food, European researchers have paid relatively little attention to consumer attitudes and behavior s towards such products or the factors that may affect them. Attempts undertaken so far in this respect are insufficient; therefore, there is a need to continue and expand research in this field. The present study attempts to verify the following research hypotheses: H1. Attitudes towards food conta ining insects are related to the attributes/characteristics of these products, care for health and the natural environment, and attitudes towards novelty (neophilic/neophobic); H2. Intentions to purchase food containing insects can be predicted based on attitudes towards food from insects, product a ttributes, and attitudes towards environmental health and novelties. An empirical study was conducted among university students (N = 1063) by an indirect interview method using a specially designed questionnaire, via an online platform (Computer-Assisted Web Interview, CAWI) in November 2023. The qu estionnaire was validated by assessing the construction validity and estimating the reliability of the scales use...
Source: PLoS One - Category: Biomedical Science Authors: Source Type: research