I Wrote the Book On Juul in 2021. Here ’ s What ’ s Happened to the Vaping Industry Since

The problem with writing a book about current events is events don’t stay current for long. I finished writing my book, Big Vape: The Incendiary Rise of Juul, in January 2021, at a time when the future of both mega-popular vaping brand Juul Labs and the entire U.S. e-cigarette industry were in flux. Each time news broke after the draft was done, I wished I could go back and update it—but of course that wasn’t possible. [time-brightcove not-tgx=”true”] I got some closure when my book was adapted into a Netflix docuseries, Big Vape: The Rise and Fall of Juul, which premiered Oct. 11. The series’ producers worked on it long after my book came out, allowing them to weave in big developments that hadn’t happened when I finished writing—but even still, the story of Juul and vaping is ongoing, and no one knows how it will end. Here’s what has changed since Big Vape was published, and what I view as the biggest question marks about the vaping industry. Regulators banned Juul…then back-tracked The U.S. Food and Drug Administration (FDA) has long played catch up when it comes to regulating the vaping industry. Brands including Juul were already widely available nationwide when, in 2016, the agency finalized a process for assessing their health effects. That meant e-cigarette companies already in business had to retroactively prepare paperwork to prove that their products were beneficial for public health; if they...
Source: TIME: Health - Category: Consumer Health News Authors: Tags: Uncategorized healthscienceclimate Source Type: news