Love and sacrifice: The Zena Sfeir Story

It ’s funny how no one thinks they have a story worth listening to. That’s what Zena Sfeir, Aitia (formerly GNS) VP Marketing, said as we embarked on her interview. My eyes widened as her story slowly unfolded. Talk about resilience. When you combine that resilience with a huge capacity for love and a mindset of service, the sky is the limit. Zena ’s journey is proof. Zena was born and raised in Beirut towards the end of the Lebanese Civil War. So, in a way, the war felt ‘normal’ to her. Looking back decades later, she says she still remembers it as a happy childhood, despite the conflict. While her family hid in the bomb shelters, she thought of it as free time to play with her friends and her neighbour’s dog. During those early years, she learned three core lessons that illuminated her path, first as a volunteer in The Red Cross, and later as an entrepreneur, podcaster, and healthcare leader. She says those same lessons still drive her work today.“Resilience was not an option, but a way of life,” explained Zena. “We always believed the war would end and we would start again,” she said. Resilience was and still is a key driver in her life. It was a choice her family taught her to believe that the war would end.  Throughout the war, Zena always looked up to the volunteers from The Red Cross who were responding to the conflict. They had no political agenda; they just helped people.“They were like angels. I looked up to them because they dedicated thei...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news