Computers can now predict our preferences directly from our brain

(University of Copenhagen - Faculty of Science) A research team from the University of Copenhagen and University of Helsinki demonstrates it is possible to predict individual preferences based on how a person's brain responses match up to others. This could potentially be used to provide individually tailored media content -- and perhaps even to enlighten us about ourselves.
Source: EurekAlert! - Medicine and Health - Category: International Medicine & Public Health Source Type: news