The UK Food Standards Agency’s consumer awareness campaign and trends in discretionary salt use

This study provides additional supportive evidence and is indicative of a positive effect of the FSA’s salt campaign on reducing the prevalence of salt use at the table in England.
Despite the positive findings of this analysis, it is recognised that changing consumer behaviour forms only part of a national strategy to reduce population salt intake.  A large proportion of dietary salt comes from processed foods and reformulation in industry has proved to be a particularly successful approach. Together with the observation that the mean UK salt intake remains far above the target level of 6g per day, further efforts with reformulation in industry are needed. It is also clear that the observed differences in reported salt use at the table between population subgroups mean that future campaigns may benefit from more tailored approaches to reducing the salt intake of the UK population.
Jennifer SutherlandAlan D. Dangour
The paper is available online for a limited period:
VIEW FULL PAPER

Source: The Nutrition Society - January 23, 2013 Category: Nutrition Authors: NS Publications Team Source Type: news