“What will it take for Pharma to Go Big?”

In conclusion of this recap on the ePharma summit 2017, I would like to share some of the industry trends that were acknowledged during the three days of the conference:ePharma TRENDS: What are we going to be talking about in 2020?Digital not as a platform but as a service: VR and AR in clinical trials to get an electronic consent or to be able to get it faster (by Craig Lipset, Head of Clinical Innovation, R&D at Pfizer)Augmented reality becomes cost effective (by Mohammed S. Ali, R&D Operations Innovation, Director, Janssen US)Wearables and decentralized trials - (by Daniel Grant, Director, Early Development Medicine Lead, Novartis Pharmaceuticals Corporation)Machine learning to improve the trials and patient communications (by Rob DiCicco, Vice President, Clinical Pharmacology Sciences and Study Operations, GSK)Voice search will become more important than text search (by Ritesh Patel, Chief Digital Officer, Ogilvy CommonHealth Worldwide.)An innovative digital strategy begins from recognition of the need for a change. Get to the bottom and discover all the Whys. Establish trust to build reciprocity. Don ’t overpromise. Get feedback. Improve.“For some who tell you that something is impossible it’s a reflection on their insecurities, not your limitations.” - Adrianne Haslet, Global Patient Advocate for Amputee Rights, Boston Marathon Survivor, Ballroom Dancer.Written by Ksenia Newton, Digital Content ManagerKsenia Newton is a digital conten...
Source: ePharma Summit - Category: Pharmaceuticals Tags: Digital Health ePharma Pharma Innovation pharma marketing Source Type: blogs