#ePharma 2014 Highlights: Main Conference Day 2

ePharma's Co-Chairman, Pete Dannenfelser, Janssen Pharmaceuticals, kicked off our opening remarks for the final day of ePharma 2014. Dannenfelser emphasized that it's not digital we're talking about, it's changing business. We need to be innovators AND leaders, not one or the other. It took us ten years to become comfortable with video, so what's next? Wearables. He also discussed the idea of telemedicine and technology, EMR's are going to happen. Technology and healthcare are merging, we have to evolve with it, go change, do stuff differently.Shortly after opening remarks, Otis Anderson, Super Bowl XXV Most Valuable Player, NY Giants took the stage. Anderson spoke about one of America's biggest problems - childhood obesity. So how did we get here, what can we do to prevent it, and how do we stop it? It's extremely important to not only educate yourselves, but also your children. Introducing a healthy, active lifestyle at a young age sets the precedent for years to come. Also, encourage your children to unplug, let them play outside again. Anderson spoke on behalf of a Jeremy's Heroes, he was even able to kick start everyone's morning with a few trivia questions and a few lucky attendees left with a signed football.Our first panel of the morning, Innovation in Pharma Marketing: Channels & Technologies You'll Want to Use Now, was moderated by Ben Wolin, Everyday Health. Panelists included: Kathleen Hartnett, Pfizer, David Kopp, Heathline Networks, Marilyn Cox, Oracle, and ...
Source: ePharma Summit - Category: Medical Marketing and PR Tags: 2014 ePharma Summit Changing healthcare models digital healthcare Digital Marketing for Pharma EMRs Wearables Source Type: blogs