#junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok

CONCLUSIONS: Social media influencers play a substantial role in promoting unhealthy food products to children, primarily fast food items. Given the significant impact of such marketing on children, there is a need for ongoing government-led monitoring, and it is crucial to include social media and influencer marketing in marketing restrictions targeting children in Canada to safeguard this vulnerable demographic.PMID:38605322 | DOI:10.1186/s12966-024-01589-4

Source: Health Physics - April 11, 2024 Category: Physics Authors: Monique Potvin Kent Mariangela Bagnato Ashley Amson Lauren Remedios Meghan Pritchard Soulene Sabir Grace Gillis Elise Pauz é Lana Vanderlee Christine White David Hammond Source Type: research