Front-of-pack marketing on infant and toddler foods: Targeting children and their caregivers

CONCLUSIONS: Infant and toddler food packages are saturated with front-of-pack marketing features that target children and caregivers. To adequately protect young children's diets from the harmful influence of food marketing, and to promote the development of optimal feeding behaviours, government-led controls of all marketing intended to influence children's diets are required. In the context of marketing infant and toddler foods, this includes regulation of front-of-pack marketing techniques targeted to children and their caregivers.IMPLICATIONS FOR PUBLIC HEALTH: Comprehensive government-led food marketing controls are required to protect children's diets from the harmful influence of marketing. The scope of these controls must include all unhealthy food marketing that children are exposed to and all other forms of unhealthy food marketing intended to influence children's diets.PMID:38030442 | DOI:10.1016/j.anzjph.2023.100101

Source: Australian and New Zealand Journal of Public Health - November 29, 2023 Category: International Medicine & Public Health Authors: Alexandra Chung Judith Myers Helen Skouteris Kathryn Backholer Source Type: research