Vegan Reese ’ s Cups Are Coming Soon

Reese’s Peanut Butter Cups are getting the vegan treatment. The Hershey Co. said Tuesday that Reese’s Plant Based Peanut Butter Cups, which go on sale this month, will be its first vegan chocolates sold nationally. A second plant-based offering, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, will follow in April. The chocolates are made with oats instead of milk, Hershey said. Hershey has experimented with vegan chocolate before. It sold an oat-based chocolate bar called Oat Made in some test markets starting in 2021. But the new products will be the first sold throughout the U.S. under the “Plant Based” label. [time-brightcove not-tgx=”true”] Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options. Hershey also introduced an organic version of Reese’s Cups in February 2021. Read More: Why Ultra-Processed Foods Are So Bad for You Younger consumers, in particular, are looking to reduce consumption of animal-based products, says Euromonitor, a market research firm. In a 2021 survey, Euromonitor found that 54% of Generation Z consumers were restricting animal-based products from their diets, compared to 34% of Baby Boomers. Nestle has sold its KitKat V, a vegan KitKat bar, in Europe since 2021, while Cadbury sells a vegan chocolate bar in the United Kingdom. But so far, U.S. vegan chocolate options have generall...
Source: TIME: Health - Category: Consumer Health News Authors: Tags: Uncategorized Diet & Nutrition healthscienceclimate wire Source Type: news