The Woman Behind MyFitnessPal Says If You Don't See A Female Role Model, Maybe It Should Be You

The wildly popular health app MyFitnessPal recently sold for $475 million to sports megabrand Under Armour. Until about a year ago, it didn’t even have a marketing team. But it didn’t take content guru Tara-Nicholle Nelson long to put her stamp on the already booming company. When Nelson first took on MyFitnessPal as a client at her consulting firm, the start-up already had 45 million users. In addition to its 85 million users, MyFitnessPal is one of the top health apps in over 72 countries around the world. Nelson was eventually wooed to join as head of marketing, and her life experience seems almost predestined to have landed her in this role. She is a lawyer, published author and licensed real estate broker, and has a master’s degree in psychology. While working in real estate, she wrote a book called The Savvy Woman’s Homebuying Handbook, and it launched her into a career with HGTV. At the age of 39, she has already had multiple successful careers by anyone’s standards. But even before all of that, she was a mother. When Nelson got pregnant at age 16, her high school principal in Bakersfield, California, stepped in and called colleges on her behalf. Nelson had started school young and was already taking night classes at a junior college for fun (and so she wasn’t “bored,” as Nelson put it). Because of this, she was able to get into California State University, Bakersfield way ahead of schedule. “I am the only person I know with as many degrees ...
Source: Healthy Living - The Huffington Post - Category: Consumer Health News Source Type: news