Social media use driven by search for reward, akin to animals seeking food

(New York University) Our use of social media, specifically our efforts to maximize " likes, " follows a pattern of " reward learning, " concludes a new study by an international team of scientists. Its findings reveal parallels with the behavior of animals, such as rats, in seeking food rewards.

https://www.eurekalert.org/pub_releases/2021-02/nyu-smu022321.php

Source: EurekAlert! - Social and Behavioral Science - February 26, 2021 Category: International Medicine & Public Health Source Type: news