Consumers challenged by high status peers make a 'status pivot,' new study finds

(Boston College) When outshone by peers in one area of life, such as financial success, consumers will embrace making a 'status pivot' to show prowess in another aspect of life, such as personal relationships, social life, parenting, physical and mental health, and fitness, according to a new report by researchers from Boston College, Boston University and London Business School.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news