A natural experiment in mass media modulated pharmacokinetics after a change in tablet formulation.

Conclusions: These results demonstrate the power of mass media to influence patient behavior and to foment a public health scare.
PMID: 24125493 [PubMed - in process]

Source: The American Journal of Managed Care - October 20, 2013 Category: Health Management Authors: Kahan NR, Vardy DA, Waitman DA, Brill G Tags: Am J Manag Care Source Type: research