Effects of formula milk packaging design on breastfeeding Palestinian women ’s purchasing decisions

Conclusions:Visual and verbal packaging design affect the breastfeeding Palestinian women ’s purchasing decisions. This indicates that baby formula companies are breaching the spirit of the International Code of Marketing of Breast-milk Substitutes, at least in the Palestinian context. [Ethiop.J. Health Dev. 2019; 33(1):59-61]Keywords:Visual packaging design, verbal packaging design, breast-milk substitutes, breastfeeding women ’s purchasing decisions, Palestine
Source: Ethiopian Journal of Health Development - Category: African Health Source Type: research