Digital marketing exposure increases energy drink usage among young adults

(Elsevier) Energy drinks represent a new category of nonalcoholic beverage with global sales of over $50 billion. Containing caffeine as a main ingredient, energy drinks are a central part of partying and sporting culture. A new study published in the Journal of Nutrition Education and Behavior found that digital marketing of energy drinks was more persuasive with young adults than other marketing methods.
Source: EurekAlert! - Medicine and Health - Category: International Medicine & Public Health Source Type: news