Want people to fund your Kickstarter project? Sell them on your reputation first

(Binghamton University) When trying to entice people to invest in your product on a crowdfunding website, potential funders are more concerned about your ethical characteristics than your actual ability to make and deliver the product, according to new research from Binghamton University, State University of New York.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news