UTSA researcher studies how professional sports fans use mobile phones

(University of Texas at San Antonio) Seok Kang, an associate professor in the Department of Communication at The University of Texas at San Antonio, is researching how professional sports teams build loyalty by engaging their fans through their mobile devices.Kang published " Mobile communication and pro sports: motivation and fan loyalty, " a study in the   International Journal of Mobile Communications that describes the findings of a national panel survey of 405 respondents.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news