What are active ingredients? The Beauty Brains Show episode 37

What are active ingredients in cosmetics? What does active even mean? And are the rest of the ingredients “inactive?” This week we give you some tips on how to spot which ingredients really work.      Click below to play Episode 37 or click “download” to save the MP3 file to your computer. Show notes Name that brand We try out a new game where I ask Randy to name beauty brands based on their advertising taglines. How many of these can you name? Look Ma, no cavities. Because I’m worth it. That’s the beauty of nature plus science.  99 and 44/100′s pure. Strong enough for a man but made for a woman. Healthy makes it happen. Take it all off. THE company for women. Makeup for all ages, all races and all sexes. The makeup of makeup artists. Manly yes, but I like it too. The beauty authority. Laughter is the best cosmetic so grin and wear it. Makeup inspired by you. Listen to the show for the answers. Question of the week: What are active ingredients? Lia asks…I hear people talk about “active” ingredients in cosmetics. What are they? And does that mean some ingredients aren’t active at all? How can I tell which is which just by reading the label? Active ingredient type 1: OTC drug actives There are really two types of “active” ingredients. In both cases they deliver the promise or the benefit of the product. The “truest” active ingredients are those specified as drugs by the appropriate governing body. Those are require...
Source: thebeautybrains.com - Category: Consumer Health News Authors: Tags: Beauty Biz Podcast Source Type: blogs