Unwarranted claims of drug efficacy in pharmaceutical sales visits: Are drugs approved on the basis of surrogate outcomes promoted appropriately?

ConclusionsClaims of efficacy made in sales visit promotions for drugs approved only on the basis of surrogate outcomes extended beyond the regulator‐approved efficacy information for the product in almost half of promotions. Unapproved claims of drug efficacy constitute a form of off‐label promotion and merit greater attention from regulators.

Source: British Journal of Clinical Pharmacology - June 30, 2017 Category: Drugs & Pharmacology Authors: Roojin Habibi, Joel Lexchin, Barbara Mintzes, Anne Holbrook Tags: PHARMACOEPIDEMIOLOGY Source Type: research