Do L’Oreal products really thicken hair? Episode 79

L’Oreal has a number of products that claim to actually thicken your hair. This week Randy and I take a look how these products work and which ones provide the best value. Claim to Fame: Fructus Full & Plush Ends Plumper This is the segment of the showgram where we look at popular personal care product claims and tell you what the claim really means, how it can be true, and whether or not it means the product is worth spending more money on. This week we’re looking at a hair thickening claim that used across several L’Oreal products most notably on Garnier Fructis “Full & Plush Ends Plumper.” What is the claim? We always start by reviewing the exact language of the claim because sometimes a claim implies something but doesn’t really say it. So here are the exact claims from this Fructus product: Our first targeted treatment with Fibra-Cylane and pomegranate that plumps wispy ends for a fuller look. PLUMPS thinned-out ENDS* …penetrates and plumps hair for a full, voluptuous look. Instantly the LOOK OF MORE HAIR* Hair feels FULLER & looks THICKER* Touchably SOFT & PLUSH* *Garnier Fructis Full & Plush System of Shampoo, Conditioner & Ends Plumper treatment. How can the claim be true? First let’s point out that some of these claims can be supported by almost any conventional styling product. Any product that leaves a significant coating on the hair (especially true of mousses, gels, putties, and so forth) can be said to make hair “f...
Source: thebeautybrains.com - Category: Consumer Health News Authors: Source Type: blogs