Today in Overselling the #microbiome: Lick-hiker's guide to Inner Strength

Well, thanks, I think to Christie Aschwanden https://christieaschwanden.com for pointing me to this.Valio unveils Lick-hiker’s Guide to Inner Strength with travel presenter Ian Wright - hasan & partnersValio - Gefilus Trailer from hasan & partners on Vimeo.From the Press ReleaseInternational travel presenter Ian Wright is on a mission to seek out and lick the dirtiest locations in Europe for The Lick-hiker’s Guide to Inner Strength, a campaign that promotes the virtues of Gefilus, a good bacteria product range by dairy giant, Valio.Simultaneously almost certainly over-promoting the benefits of this one probiotic and also the risks of licking things all over the globe.Our 25-minute documentary sees Wright’s tongue come into contact with places that harbour bad bacteria - all in the name of testing immunity, gut health, and science. These include a metro station, public toilet, telephone, kindergarten, river, €10 note, bronze statue and Tottenham Hotspur FC.Did they really have to pick on Tottenham?Valio commissioned hasan & partners to demonstrate the power of Gefilus, which contains the friendly Lactobacillus rhamnosus GG and vitamins. Lactobacillus rhamnosus GG is the world’s most researched lactic acid bacterium and its qualities have since been scrutinized in more than 800 scientific studies globally.Umm - just because there are 800 papers does not mean it is necessarily good for you. I mean, published papers is a good thing. But there are...
Source: The Tree of Life - Category: Microbiology Authors: Source Type: blogs