Prescription Compliance at the ePharma Summit 2016

Last month, I attended the Institute for International Research’s (IIR) ePharma Summit in New York City. Managing communications for prescription discount card provider Watertree Health and having a background in technology and business, I was most interested in the disruptive health technology showcase and innovations challenge. One company’s presentation stood out in particular because of its mission to make prescription compliance easier: on-demand prescription delivery platform, Zipdrug, which has been featured in TechCrunch, Drug Store News and Crains New York.IIR invited Zipdrug to present at the three-day summit after the company announced its partnership with CityMD, making CityMD a one-stop-shop for medical visits.After ePharma 2016 ended, I followed up with Todd Weisbrot, Head of Business Development at Zipdrug to speak about Zipdrug and health care on a broad scale. Todd is a health care industry expert with over a decade of experience in the pharmaceutical and medical device space. Over the years, he has represented companies such as Medtronic Spinal and Biologics, and Bradley Pharmaceuticals in business development and sales efforts. He now leads business development for Zipdrug in New York, NY.How big is the prescription compliance problem? 70% of the U.S. population takes prescription medication; but due to medication non-adherence because of various reasons, there are 125,000 deaths annually because people ...
Source: ePharma Summit - Category: Pharmaceuticals Tags: #ePharma16 ePharma 2016 ePharma Summit ePharma Summit 2016 Health care medication nonadherence pharma marketing prescription compliance Telemedicine zipdrug Source Type: blogs