142. What E-Cigarette Marketing in Retail Stores Appeals to Youth?

More than 2 million U.S. adolescents use e-cigarettes, despite known health harms and laws prohibiting tobacco sales to people under 21 years. Research shows that e-cigarette marketing is associated with adolescent e-cigarette use; however, studies have not asked adolescents about their perception of whether and how e-cigarette marketing in retail stores influences their purchasing and use behaviors. Such data can inform the development of e-cigarette counter-marketing aimed at reducing adolescent and young adult e-cigarette purchase and use, as well as inform regulation in the retail environment that might be effective in reducing underage e-cigarette use.
Source: Journal of Adolescent Health - Category: Child Development Authors: Source Type: research