Marketing Two Immunization Services at a Regional Supermarket Chain Pharmacy

Conclusions: The pilot project incorporated personal selling into the dispensing workflow and, although no vaccines were given, provided valuable lessons. The full study demonstrated that personal selling alone and personal selling combined with automated telephone calls were associated with higher vaccine delivery rates.PMID:37368429 | DOI:10.3390/pharmacy11030103

Source: Herpes - June 27, 2023 Category: Infectious Diseases Authors: Megan A Hedden Yifei Liu Peggy G Kuehl Sarah M Oprinovich Source Type: research