The patient, AI and the search for answers

Just as pharma was beginning to understand and work with the way patients gather healthcare information online, the paradigm is set to change utterly. Thanks so very much ChatGPT.Given the sudden mass global adoption of AI tools powered by large language models, rapid disruption looks certain. The tools, now increasingly on our smartphones, offer highly plausible and personable ways to find convenient answers to the billion health related questions humankind asks daily.AI-generated health advice is out-ranking physicians on both quality and empathy.The allure is clear. AI is proving more empathetic than GPs and it can provide some startlingly in-depth insights – biohackers are already using AI to give them context on their health data, such as bloodwork. No HCPs required.Empathetic AI   Stakeholders, from patients to HCPs, have always tended to start their search with a question, asked in their own natural language. AI-driven, chat-based search platforms transform this experience significantly from a messy and somewhat random tour of ranked websites into a concise, apparently authoritative answer presented in a conversational style that is highly engaging to the searcher.The personalised and conversational nature of AI chat mimics a relationship that in turn engenders additional dimensions of trust.These responses flow from question to question across a topic in a seamless digital information experience that is frequently infused with statements of empathy for patient conc...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news